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October
7,
2005
Four Minus Two Equals Two -- Hands, That Is
Sounds like simple third grade arithmetic,
but the profits of one of the largest device manufacturers may
balance on such a simple equation. As
reported by Reuters today, the success of Medtronic's Endeavor
drug-eluting stent program is less dependent right now on whether
or not the stent "works" than on obtaining the license to Rapid
Exchange technology -- a design which allows one operator to perform
a stent placement (i.e. "two hands") as opposed to the current
configuration of two operators ("four hands").
Medtronic developed
the Endeavor stent which has received the CE approval of the
European Union. Results from the Endeavor III trial, which will compare
the performance of the Endeavor to that of the Johnson & Johnson/Cordis
Cypher stent, are scheduled to be presented at this year's TCT
meeting on October 17.
And the preliminary results have been very
good. According to Dr. Jean Fajadet, Clinique Pasteur Unité de
Cardiologie Interventionnelle, Toulouse, France, “Endeavor represents
a very important addition to the options we can offer our patients
undergoing stent procedures.”
So here's the deal. Traditional angioplasty
requires four hands: the cardiologist places one hand on
the introducer sheath and the other on the balloon/stent catheter
while his/her
assistant manipulates the guide wire that everything else
is anchored around. It's a complex four-handed procedure that requires
precise
coordination between the cardiologist and the assistant.
The RX or rapid exchange system allows one person (two hands) to
perform the entire procedure.This advance, pioneered by German
cardiologist Dr. Tassilo Bonzel and California-based Dr. Paul Yock,
is
currently
the "property" of three companies: Guidant, Johnson &Johnson,
and Boston Scientific. It has obvious advantages, economic
being at
the top (one person vs. two).
The FTC may require that in order
to pass muster to acquire Guidant, J&J must divest itself of exclusive
RX technology and license it to other companies. And the thought
is that J&J will license RX technology to Abbott and not Medtronic.
Why? Because Medtronic is a more serious competitor to J&J than
Abbott is.
The final irony? The drug that Medtronic has licensed
to coat its stent is ABT-578 -- ABT being short for "Abbott", the
drug's manufacturer.
Costello anyone?
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